Market Size Estimation

Kaizen market research and consultancy provides demand estimation, market size estimation and demand forecasting service in Ahmedabad, Mumbai, Banglore and other locations in India. Identifying market size and market potential is the first step to address any business opportunities. The market size estimation study comprise of supply market size, end user market size and trades market size.

The demand estimation study includes identifying market potential and market share of target products. The outcome of this market research study will be a market research report which includes market size, market segmentation and market share of competition. There will be market analysis done through market survey and marketing research techniques.

Estimating market potential is a tool to help decision maker to develop strategies for the business. The study is not limited to Demand Estimation only, it also gives input for competition intelligence, key segments, potential customers, supply-demand ratio, trend analysis and other key important aspects.

There can be market size of target product in India or in key cities such as Mumbai, Delhi, Ahmedabad and Bangalore.

Our Demand Estimation Study covers following aspects:

  • Market Potential
  • Segment wise/application wise/geographical area wise breakup
  • Projection of growth for next 5 years
  • Key customers and their preferences
  • Understanding of buying behavior of consumers
  • Consumption norms (annual consumption and frequency)
  • Purchase procedures and preferences
  • Market share of major players and their competitive strength
  • Existing competitors and substitutes in market
  • Trend analysis
  • Price point analysis
  • Gap analysis

At KMRC, we use two pronged approach for Demand Estimation, where we define Market Potential from both the sides (i.e. Users and suppliers). We collect data from multiple respondents from each target organization. i.e. typically for any B2B products or services, there are multiple respondents interviews scheduled such as purchase team, user team, quality team, supply chain team and management. We are quite confident about the numbers we get and the approach used to derive those numbers.